Crisis Response: Inside Stories on Managing Image Under Siege

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Author: Jack A. Gottschalk

Number of Pages: 425

“Interesting and sometimes chilling insiders’ perspective”. — Orange Country RegisterThese 25 first-hand stories of major business disasters and how they were handled provide sound planning strategies and useful advice for communications, public relations and management professionals. Coverage includes the Exxon Valdez oil spill and the Drexel Burnham Lambert securities fraud violations. A must for business and communications professionals.